Customer Relationship Management (CRM) is one of the strategies currently being used by the banks to respond against market competition. According to Payne and Frow, () Customer Relationship Management (CRM) is defined as a strategic approach concerned with creating improved shareholder value through the development of the impact of customer relationship management on customers’ satisfaction in loan acquisition in the commercial banks in Cameroon. Literature review Customer relationship management (CRM) systems are one of the components in many financial institutions’ application blogger.com: Li Zhihong, Andre Djondzo Customer Relationship Management (CRM) has become one of the most dynamic technology topics of the millennium. According to Chen and Popovich (), CRM is not a concept that is really new but rather due to current development and advances in information and enterprise software technology, it has assumed practical blogger.com root of CRM is relationship marketing, which has the objective of
Literature Review Customer Relationship Management Banking
Love Kumar Patwa and Kush Kr. Stratified random sampling technique is used for present study for administrating the questionnaire. The sample had been collected from the 04 banks situated in Uttar Pradesh, literature review customer relationship management banking. The sample size of the study is respondents. It was found that the private sector banks have been able to implement the CRM practices more effectively when compared to their public sector counterparts. This indicates that literature review customer relationship management banking speaking, the private sector banks have been more innovative in understanding their customers and in building good relations with them.
The analysis of the results received suggest that the banks public and private are equally affected by the kind of CRM initiative they undertake. The banks are now under tremendous pressure to retain the older customers because of the competition in banking sector.
The banks can do this by building a strong relationship with the customers. Special Offers Books Journals Journals Open Access Journals. Librarians e-Collections Book Title List Journal Title List Video Title List Library Collection Development Service Browse Forthcoming Books Consortia Partnerships Library and Publisher Collaborations Product Distributors Catalogs Library Account Program Open Access Initiative.
Buy Instant PDF Access. Add to Cart. Instant access upon order completion. Free Content. More Information. MLA Baser, literature review customer relationship management banking, Narayan C. and Dhavalkumar Gunvantlal Thakar. Baser, N.
A Literature Review on Customer Relationship Management in Banks. International Journal of Customer Relationship Marketing and Management IJCRMM6 4 Baser, Narayan C.
Available In. A Literature Review on Customer Relationship Management in Banks Narayan C. Baser National Institute of Cooperative Management, Gandhinagar, India and Dhavalkumar Gunvantlal Thakar Dr. Babasaheb Ambedkar Open University BAOUAhmedabad, India. Source Title: International Journal of Customer Relationship Marketing and Management IJCRMM 6 4. DOI: OnDemand PDF Download: Available. Current Special Offers. No Current Special Offers.
Abstract In this day and age, customers are regarded as an article of trade. With the growth of Service Marketing, Customer Relationship Management CRM advanced and became popular literature review customer relationship management banking India.
CRM became crucial to cope up with exceeding competitive market. CRM in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, referring each customer as individuals, and making the customer relationship an impressive and long-lasting experience.
The purpose of this study is to determine the usefulness of CRM implementation on customer contentment and perceived business performance. It takes stock of findings and conclusion of different researchers so that it can provide fruitful insight into the CRM implementation. Also the paper put forward the view of various researchers together so that a conclusive picture can be drawn regarding CRM and its benefits. Article Preview. Complete Article List Search this Journal: Reset. Open Access Articles: Forthcoming, literature review customer relationship management banking.
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Introduction to CRM - Examples of CRM
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The Business Review, Vol. 17(1 & 2), Jan-June, Customer Relationship Management: A review of Indian banking sector Suhail A. Bhat1 Mushtaq A. Darzi Abstract This paper makes critical evaluation of research articles regarding the Customer Relationship Management (CRM) in banking sector Abstract. In this day and age, customers are regarded as an article of trade. With the growth of Service Marketing, Customer Relationship Management (CRM) advanced and became popular in India. CRM became crucial to cope up with exceeding competitive market. (CRM) in a bank bring about important phases such as incorporating the communication tools to meet the needs of customers, referring each customer Cited by: 1 professional editing service dissertation consultation services on financial 5th grade essay writing
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